#GoodChallenge: Photos You Can Smell

We’ve observed how, in photography, different colours and patterns are able to provoke emotions in the viewer, and how, sometimes, our reaction to a photo can be such that it involves the functioning of one or more senses other than just sight, as we’ve seen in the #GoodChallenge: Can You Hear a Photo?.

This week, we’ll try a different approach to photography, trying to immerse the viewer even further, to the point that it’s possible to imagine a smell by looking at a picture.

"Indian Spice" by Susan Blick

According to new research in the field of sensory marketing [Source], with a picture and the right suggestions it is possible, at least in our minds, to smell what we see. Prof. Aradhan Krishna shows how “smellizing” — a new term for prompting consumers to imagine the smell of a product — could lead toward more effective ads with important implications for the multi-billion dollar food advertising industry.

"Corona Bread" by Ann Wheatley

But how can you represent smell through a picture? By association. The ocean, freshly cut grass, flowers, cookies coming out of the oven, and a pine tree are all subjects that bring to mind a certain scent. Smell can also be represented in a photograph by people’s reaction: if there are people in the picture, their facial expressions are a great way to give the impression of a smell, whether pleasant or not.

"Afternoon Vino" by Mike Bouchier

There are no limits to the creative techniques you can use to render a smell through your photographs so give it a go - coffee, food, flowers, Christmas, candles and the list goes on. Share your images in the Community Chat this week and have us drooling over your images!

"A Sea of Purple" by DionneS

Excio one colour.png
  • Instagram - White Circle
  • Twitter - White Circle
  • Facebook - White Circle

© 2020 Excio. All rights reserved.

New Zealand, Wellington