What makes the rose a flower of passion? What if you saw a photo of roses in black & white? Would you feel the same if the flowers were a deep red colour? It has long been believed that colour can dramatically affect moods, feelings and emotions.
"Red, red rose" by Photoqueen
While taking photographs we often underestimate the power of colour and don’t think how our photos will affect the viewers. We are subconsciously drawn to a scene or shot because it has particular colours (e.g. autumn leaves against the blue sky, bright flowers), but we rarely think that colour in our photographs can influence people and their lives. What if we could take control of colour and use it purposefully to direct the power of our photographs to do #good?
The impact of colour has inspired our next series of photo challenges. We were encouraged by the success of our Mystery Challenges, and are excited to bring even more focus onto doing #good through photography.
"Mellow Yellow" by Carole Garside
As you would have guessed, this week’s challenge topic is the colour... and it's ‘yellow’. Yellow is thought to stimulate the nerves and purify the body. Yellow makes you feel happy and spontaneous. Yellow is perhaps the most energetic of all the warm colours. It is associated with laughter, hope and sunshine. [source] Yellow is the one colour that catches our attention more than any other, because our eyes process yellow first before other colours. As such, it can seem like a secondary light source. It is a happy colour, full of energy, optimism and imagination. In just about every culture, yellow represents sunshine and warmth, and in many religions, it is the colour that is most often associated with the divine. [source]
So imagine if with the exclusive power of our Excio app we are able to collectively fill people’s screens with ‘yellow’ photographs. With our #Good challenges you don’t need to stress about ‘having to’ participate; or finding or accessing a specific location or object. This will guarantee an enjoyable challenge. No matter what camera gear you have or your skill level, all you need to do is take photos of something yellow – from lemons to gemstones to sunrays.
Submit your photos in the Community Chat area, and as always, we will make sure that people from around the world see your efforts.
Let’s bring more happiness, energy and optimism with our photography!