New Zealand start-ups - finalists of Slush Up! Chengdu

Held during the darkest time of the year in Helsinki, Finland, Slush has always been characterized by a unique energy and enthusiasm. The very core of Slush is to build a world-wide startup community.

Slush has grown from a 300 person assembly to a world-renowned event, now spreading globally. The philosophy behind Slush has remained the same: to help the next generation of great, world-conquering companies forward.

Slush is a student-driven, non-profit movement originally founded to change attitudes toward entrepreneurship. In 2015, Slush was organized in Tokyo and Beijing for the first time. In 2016, Slush is spreading to Shanghai and Singapore. In 2017, As part of the Global Innovation and Entrepreneurship Fair, Slush Up! was launched at Jinrong Start-Up Hub in Chengdu, Southwest China's Sichuan province. This Chengdu event is the first in China this year.

The event aimed to promote the innovation and entrepreneurship cooperation between Western China and the international community and focused primarily on information and communication technology (ICT), artificial intelligence, game, media and creative industries and many different events were held on 10th - 12th of May - entrepreneurship competition, presentations, new product releases and road shows.

As one of the highlights of the 2017 Chengdu Global Innovation and Entrepreneurship Fair the event attracted the attendance of representatives from innovative organizations and agencies from Finland, the US, Germany, Austria, France, Italy, Poland, New Zealand and Russia, as well as those from startups, universities, sci-tech incubators, venture capital companies and foreign embassies and consulates general in China.

On the 12th of May, 20 companies from China, New Zealand and Europe who operate in the field of gaming, AR/VR, mobile technology, loT& smart devices, AI & health care attended the Startup Showcase. Only three startups made it to the final round - Excio and Gamefroot from New Zealand and BrainControl from Italy. New Zealand companies visited Chengdu as part of the New Zealand delegation led by Creative HQ.